Tocquigny Advertising and Design

AUSTIN, Texas – September 16, 2008 – Tocquigny (http://www.tocquigny.com), ranked the No. 2 interactive advertising agency in the nation by BtoB magazine, announced today that it has been selected as a finalist for the Global Six Sigma & Business Improvement Awards. Other finalists in the category of “Best Project Achievement in Sales, Marketing or Customer Experience” include United Airlines, Capital One Bank,
Firstsource Solutions Limited and Borusan Power Systems.

The winners will be announced Oct. 15 at the Global Lean, Six Sigma and Business Improvement Summit held in Orlando, Fla. The following day, Thurs., Oct. 16 at 3:20 p.m., Tocquigny CEO Yvonne Tocquigny will be the featured speaker in a presentation titled “The Quest for Quality: Applying Six Sigma Principles to Marketing.”

“We are honored to be chosen a finalist for this award with so many large and recognizable companies,” Tocquigny said. “Our organization is committed to implementing measurable, data-driven marketing activities that are aligned with the overall business goals of our clients. Our efforts to apply the Six Sigma methodology have consistently provided our clients with measurable results.”

The Global Six Sigma & Business Improvement Awards are given to companies and individuals who demonstrate the most outstanding organizational achievements through the deployment of business improvement programs. The focus of the awards program is to demonstrate to the global business community the real results and excellence that organizations achieve through the successful deployment of Six Sigma and other business excellence programs.

Specifically, Tocquigny is being recognized for its work with Regent University. The school asked Tocquigny to develop a cost-effective approach to acquire new students for their online undergraduate degree program. The campaign began in December 2006, and after applying the five principles of Six Sigma methodology – define, measure, analyze, improve and control – Tocquigny implemented a highly effective search engine and database marketing program for Regent. Tocquigny also introduced rich media advertising to supplement the initiative and increase user interactivity.

Within six months of the launch, Regent University experienced a 250 percent increase in online undergraduate recruits and a 30 percent increase in applications. The campaign simultaneously reduced the cost per acquisition by 75 percent.

“Prior to working with Tocquigny, we were challenged to generate the leads we needed to acquire new students in the undergraduate program,” said Tracy Stewart, Vice President of Information Technology at Regent University. “Having used other firms to help generate leads, we were skeptical that we could make the progress we needed to attract students and stay within budget. Tocquigny’s Six Sigma approach was a fantastic revelation for our school, and enabled us to generate the leads we needed to increase our undergraduate enrollment.”

About Tocquigny
As a leading interactive advertising agency, Tocquigny guides companies to winning business solutions for the digital age. Our innovative marketing, strategy and business solutions are developed through a rigorous approach based on measurement and accountability. And our application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all our strategic marketing initiatives, and we apply cumulative knowledge and best practices to solve our client’s business problems. Tocquigny was named the No. 2 Interactive Agency in the nation by BtoB magazine and a Top 10 Digital Agency by Adweek. To learn more, visit http://www.tocquigny.com.