Tocquigny Advertising and Design

Marketing strategies must create value for customers in ways that create value for owners/shareholders. Every program we create is measurable and linked to financial results.

We offer expertise in quantitative methods, database marketing and consulting. Our tailored, methodical process helps develop closed-loop decision support systems, enabling new customer acquisition and retention.

We employ data analysis, business/statistical modeling and the latest technologies to translate data into meaningful information. Our actionable recommendations will help develop and deploy programs, as well as measure the results that follow.

Our process typically begins with a thorough marketing audit to evaluate current data quality, sources and management processes, as well as key marketing metrics that are used for decision support. This audit initiates our customized plan for the development of marketing strategy and tactics, benchmarks, reporting standards and analysis.

Tocquigny consultants offer both a broad understanding of marketing as well as a focused, tactical approach providing insight and measurable results.

Areas of specialization:

• Business/statistical modeling
• Application of information technology
• Website performance tuning
• Response analysis and forecasting
• Closed-loop lead tracking
• Marketing ROI analysis
• Data quality assessment and integration
• Analytics, path, and conversion analysis