Tocquigny Advertising and Design

Sheila has proven success in developing and launching profitable products and services as well as extensive experience in product management and marketing. She has held executive leadership positions at technology companies, and during the course of her career, has launched five new enterprise software solutions, enhanced several anemic products to become differentiated and competitive, and transitioned two companies from consulting to license-based software solutions.

Sheila has 11 years of in-depth profitability expertise including pioneering the design of software to compute profitability by organizations, products, and customers for some of the largest banks in the world. Additionally, she has taught companies how to use historic profitability information in decision-making, utilized the most sophisticated modeling and mathematical algorithms to optimize marketing actions to maximize ROI, and assessed the impact of organizational behavior to company performance. Her passion is to identify the primary drivers of profit and determine what actions can be taken to produce optimal results.