Tocquigny Advertising and Design

Luke leads the interactive media department at Tocquigny. In this role, he manages all aspects of media strategy, planning, execution, and analysis for data-driven marketing programs.

Luke approaches client objectives with a database marketing philosophy, while leveraging metrics, data, and technology to measure performance and provide insight into audience behavior. In addition to “traditional” interactive channels in display advertising, email marketing, and search engine marketing, Luke also manages mobile marketing and other leading-edge media vehicles for all of the agency’s clients. 

Luke has more than 15 years of experience in technology and marketing, which has afforded him a deep understanding of direct response media, lead generation, marketing metrics and analytics. Over the years, he has worked with both marketing and IT groups on the agency and client side using technology to improve the performance of marketing campaigns. He is also a proud graduate of The University of Texas at Austin.