Jason Ford
Director of Interactive Services
Jason leads the agency’s emerging technology and user experience design practices, using his well-respected thought leadership to develop and deploy interactive marketing solutions where technology and new media intersect.
Jason started his career in digital marketing nearly 12 years ago, designing and developing websites for oil companies in Houston, TX. After working as a freelance multimedia designer/developer for many years, he went on to establish Deluge Studios, a web design firm in Memphis, TN. In addition to his role as interactive director, he has also held agency positions in interactive product management and client services. This broad range of experience has given him the opportunity to work with clients from venture-funded start-ups to Fortune 100 companies across industries as diverse as non-profit fundraising, industrial manufacturing, and high tech. Notable clients include The Washington Times, Nokia, NEC, Dell, AMD, MessageLabs, Seagate, Caterpillar, McCoy’s Lumber, Science Diet, World Vision, and St. Jude Children’s Research Hospital.
Jason has a degree in jazz studies from the University of North Texas.
Knowledge Content by Jason Ford
Art and Science
By: Jason Ford | 07.20.2008Many marketers struggle to keep up in the constantly changing digital marketing landscape. In this presentation, originally delivered to...
How Do You Spell That?
By: Jason Ford | 06.26.2008So your brand or product has a funny name. So does ours. Fortunately, there are a number of fairly simple ways to solve this problem.
The Semantic Web: Remixing the Internet
By: Jason Ford | 04.17.2008This third installment of trends in web user experience takes a look at the Semantic Web.
Social Networks and Social Marketing
By: Jason Ford | 04.03.2008How social networking and social media are changing the way marketers interact with consumers — part two in a series on trends in web...
Recent Comments by Jason Ford
On 02.06.2008, Jason Ford wrote: "All of the best practices here are right on target. Of all of them, I think testing multiple landing pages and optimizing to the most effective version is quite possibly the most important thing marketers can do to improve landing page conversions - and it is the one that is most often ignored. Especially with new tools that are cheap - and even free (Google Website Optimizer) - there really is no reason not to be doing A/B testing or even multivariate testing on every landing page created. Great article!"
